GOLDEN — boutique tees


A conceptual T-shirt designed for mathematicians looking for love.

PACKAGING COPY: [Love In Ratios] In the present-day, bustling city of Euclid, a man named Mathias Smith is an overworked, lonely and single mathematician in his mid-40s. Constantly “lost in numbers,” he’s also lost sight of how to interact with romantic prospects, so he decided to embrace his knowledge of math — using the Golden Ratio — to visually communicate his interests printed on T-shirts he wears in public, changing his shirts every day to attract potential mates. Using nature’s “divine proportions,” Mathias is able to turn any conventionally unattractive interest into a beautiful one to lure a bevy of lovers.
ROLES

Concept
Package Design
Type Design
Research
Copywriting






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