INFLUENCD — service agency


Influencd connects content creators with home + design brands to develop marketing campaigns, furthering the growth of small businesses and household brands. 

I defined and developed the visual brand and UX, working with a creative team specializing in marketing, blogging and interiors to transform our collaborative brainstorms to digital and print experiences.

CLIENT

Influencd
ROLES

Product Design
Branding
Identity
Research
Testing
Content Strategy



WEBSITE — home page design





WEBSITE — the brand-as-user experience design





MOBILE EXPERIENCE — responsive design for mobile





MEDIA KIT — print collateral design 

MEDIA KIT — print collateral design





SOCIAL MEDIA — designs for instagram stories


PRODUCT GOALS


Influencd is built on the premise that smart and genuine connections lead to creative partnerships — we help facilitate those relationships. Beyond this, we continually strive to empower and educate our clients throughout the creative creation process, allowing us to make compelling content that inspires.

Empower
Educate
Inspire

BRAND APPROACH


The interiors industry spans from the hip and modern, to more traditional and classic. With that spectrum also spans a wide range of mindsets and attitudes surrounding digital marketing in the interiors world. The brand approach was to include a visual identity that honors a non-polarizing aesthetic and timelessness that could accommodate varied tastes and values.

Fresh
Vibrant
Sophisticated







PERSONAS — a composite from user research takeaways
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