INFLUENCD — service agency
Influencd connects content creators with home and design brands to develop marketing campaigns, furthering the growth of small businesses and lifestyle brands.
I defined and developed the visual brand and UX during their early-stage product development as Head of Product Design, working with a creative team specializing in marketing, blogging and interiors to transform our collaborative brainstorms to digital and print experiences.
*Now called Embello.
CLIENT
*Influencd
*Influencd
ROLES
Art Direction
Branding
Identity
UI Design
UX Design
Research
Testing
Content Strategy
Photo Editing
Art Direction
Branding
Identity
UI Design
UX Design
Research
Testing
Content Strategy
Photo Editing

WEBSITE — home page design

WEBSITE — the brand-as-user experience design

MOBILE EXPERIENCE — responsive design for mobile

MEDIA KIT — print collateral design

MEDIA KIT — print collateral design

SOCIAL MEDIA — designs for instagram stories
PRODUCT GOALS
Influencd is built on the premise that smart and genuine connections lead to creative partnerships — we help facilitate those relationships. Beyond this, we continually strive to empower and educate our clients throughout the creative creation process, allowing us to make compelling content that inspires.
Empower
Educate
Inspire
BRAND APPROACH
The interiors industry spans from the hip and modern, to more traditional and classic. With that spectrum also spans a wide range of mindsets and attitudes surrounding digital marketing in the interiors world. The brand approach was to include a visual identity that honors a non-polarizing aesthetic and timelessness that could accommodate varied tastes and values.
Fresh
Vibrant
Sophisticated






PERSONAS — a composite from user research takeaways