INFLUENCD — service agency

Influencd connects content creators with home and design brands to develop marketing campaigns, furthering the growth of small businesses and lifestyle brands. 

I defined and developed the visual brand and UX during their early-stage product development as Head of Product Design, working with a creative team specializing in marketing, blogging and interiors to transform our collaborative brainstorms to digital and print experiences.

*Now called Embello.

CLIENT

*Influencd

ROLES

Art Direction
Branding
Identity
UI Design
UX Design
Research
Testing
Content Strategy
Photo Editing

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PRODUCT GOALS

Influencd is built on the premise that smart and genuine connections lead to creative partnerships — we help facilitate those relationships. Beyond this, we continually strive to empower and educate our clients throughout the creative creation process, allowing us to make compelling content that inspires.

BRAND APPROACH

The interiors industry spans from the hip and modern, to more traditional and classic. With that spectrum also spans a wide range of mindsets and attitudes surrounding digital marketing in the interiors world. The brand approach was to include a visual identity that honors a non-polarizing aesthetic and timelessness that could accommodate varied tastes and values.

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