A Midwestern gal at heart with big-city valor, I moved to New York City from Madison, Wisconsin in 2006 to work in the melting pot of all things creative. I did PR for lifestyle brands like BAGGU and SOCIETY FOR RATIONAL DRESS; and art directed photo shoots for BUST MAGAZINE and VENUS ZINE. Having worked closely with small companies with big hearts and missions, I wanted to find a way to bridge the gap between the brand and the user. I now specialize in UX and visual design. In between, I work on social justice projects rooted in LGBTQ topics, youth empowerment and women's advocacy for non-profits like THE WILLIE MAE ROCK CAMP FOR GIRLS and the podcast THE HEART.
I like to root for the underdog — from the queer person of color who’s afraid to have a voice, the punk band that plays at DIY venues to an audience of 5, to the small business built on a threadbare budget. This has been true since I was a child standing 3’ tall where my natural curiosity and empathic nature helped me see past race, gender, social status, religion, sexual orientation, mental agility, and physical ability. I was interested in people and their stories. To know them was to empathize with them.
I apply that to my adult life in working on projects with a lot of heart and soul, whose founders and team members are advocates for the arts, social justice and health + wellness. In the past decade, I’ve conceived ideas and executed visions, creating opportunities where there is a need through content strategy and creative direction for brands, individuals, and non-profits. But the challenge was in affecting change on a more impactful level.
I honed my specialty to focus on digital product design, where strategic thinking and thoughtful design could impact the world on a more scalable level through technology. My time working with small companies showed me the ins-and-outs of what makes a business go around — experiences that led me to apply a holistic approach to designing touchpoints using my UX, UI, branding, and strategy skills on a larger level.